Singapore Pools offers betting on football matches, including those that are part of the World Cup tournament. Customers can place bets on various outcomes of the matches. As a regulated entity, Singapore Pools provides a safe and legal platform for such betting activities in Singapore.

The logo’s rounded typeface conveys adaptability and concord, whilst its multicoloured palette reflects the event’s cultural tapestry. The ‘C’ ingeniously transforms into a footballer mid-play, and the blue and green hues provide striking contrast, imparting a sense of solidity and serenity.

Numerous events coincide with the World Cup season, among them the “Kick & Win” campaign, which maintains a visual continuity with the overarching theme.

An interactive goal post activity designed to entertain customers with a prize-winning game before the football match or in the halftime break.

A unified thematic display across all Singapore outlets to heighten awareness of the World Cup campaign, consistently incorporating the campaign’s colours and motifs.

A campaign visual guide has been developed to ensure uniformity, allowing other designers to adhere to the established style.