Sports City 2.0

Sports City is a comprehensive platform that offers valuable sports information and educational resources to assist users in making informed purchase decisions by enhancing their understanding of the game.

To appeal to the younger demographic of sports enthusiasts, particularly football fans, I’ve employed a vibrant neon gradient paired with abstract geometric elements to capture their interest.

The website’s second iteration is an upgrade from its original, boasting more vivid colours and enhanced interactivity.

Sports City 1.0

The original design of Sports City, which emphasises a firm and masculine aesthetic to align with its status as a sports platform, incorporates the brand’s corporate colours for increased brand recognition.