The “Guess ’em Right” campaign, introduced alongside the new English Premier season, aims to boost engagement by encouraging customers to forecast the results of matches, offering prizes for accurate predictions.

Utilising red as the predominant colour, reflecting its significance in the English flag and symbolising warmth and passion.

Posters are displayed to provide additional information and raise awareness.

Game booths are set up at all Livewire outlets for participation during designated times.