No dresscode, be yourself!

At the heart of Decode Style’s philosophy is a celebration of individuality and the freedom to wear whatever makes you happy and authentic.

The label debuted with a range of t-shirt designs that encouraged self-expression and being imaginative, as exemplified by a photo shoot featuring a male model interacting with various imaginative elements replaced by sketches.

In addition to being sold online, the shirts were also promoted and sold directly to customers at events and concerts to foster a deeper engagement with the brand.